Window-dressing is the skill of arranging objects attractively in a window, especially a shop window, or the way in which they are arranged.
2. uncountable noun
If you refer to something as window-dressing, you are critical of it because it is done in order to create a good impression and to prevent people from realizing the real or more unpleasant nature of someone's activities.
[disapproval]
The measures are little more than window dressing.
window-dressing in British English
noun
1.
the ornamentation of shop windows, designed to attract customers
2.
the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade
window dressing in American English
1.
the arrangement or display of goods and trimmings in a store window to attract customers
2.
statements, actions, or display designed to make something seem better than it really is
Derived forms
window-dress (ˈwinˌdow-dress)
verb transitive
window dresser
window dressing in Retail
(wɪndoʊ drɛsɪŋ)
noun
(Retail: Merchandising)
Window dressing is the design and layout of displays in store windows.
A window display of merchandise in a store's window is called window dressing.
Thousands of Christmas shoppers are attracted by the store's festive window dressing.
Window dressing is the design and layout of displays in store windows.
window dresser
Examples of 'window-dressing' in a sentence
window-dressing
The rest's just casual research: window-dressing in a butcher's shop.