Word forms: 3rd person singular presenttense repositions, present participle repositioning, past tense, past participle repositioned
1. verb
To reposition an object means to move it to another place or to change its position.
It is not possible to reposition the carpet without damaging it. [VERB noun]
2. verb
To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed.
The sell-off repositioned the company as a publisher of business information. [VERB noun]
Mazda needs to reposition itself if it is to boost its sales and reputation. [VERB pronoun-reflexive]
reposition in British English
(ˌriːpəˈzɪʃən)
noun
1.
the act or process of depositing or storing
2. surgery
the return of a broken or displaced organ or part to its normal site
3. archaic
the reinstatement of a person in a post or office
verb(transitive)
4.
to place in a new position
5.
to target (a product or brand) at a new market by changing its image
reposition in American English1
(ˌrɛpəˈzɪʃən; ˌ ripəˈzɪʃən)
noun
a repositing or being reposited; specif., replacement, as of a part of the body by a surgical operation
Word origin
LL repositio
reposition in American English2
(ˌripəˈzɪʃən)
verb transitive
to put into a new or different position
Word origin
re- + position
Examples of 'reposition' in a sentence
reposition
He will focus on repositioning its brand in the external world.
Times, Sunday Times (2007)
He wanted to reposition the brand away from discount to fashion.
Times, Sunday Times (2012)
For some reason, many of his colleagues detect a whiff of opportunism about his repositioning.
Times, Sunday Times (2006)
We also offer an insight into how fund managers are repositioning their portfolios to take account of the upheavals taking place in the eurozone.
Times, Sunday Times (2012)
Why take a repositioning cruise?
Times, Sunday Times (2007)
Instead advisers suggest that they should focus on repositioning their investment portfolio to protect themselves against turbulence but also ensure they are ready for a future recovery.
Times, Sunday Times (2010)
It wasn't about cost; it was about repositioning the business.
Times, Sunday Times (2006)
I have in fact been quite active in the past month, attempting to take advantage of lower share prices and repositioning the portfolio.
Times, Sunday Times (2010)
If you're looking for a cruise that is slightly off beat and significantly cheaper than usual, why not try a repositioning voyage?
Times, Sunday Times (2013)
As well as providing a proper journey, with long days at sea as on the liners of old, these repositioning cruises offer superb value.