The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify.
[business]
Local companies build the theme parks, while we look after the branding.
branding in American English
(ˈbrændɪŋ)
noun
the practice of marketing products by associating them with a widely accepted brand name so as to distinguish them from other similar products that are sold
Examples of 'branding' in a sentence
branding
She danced through it all with a single thought branding itself into her mind.