A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy othergoods at the same shop.
[business]
loss leader in British English
noun
an article offered below cost in the hope that customers attracted by it will buy other goods
loss leader in American English
US
any article that a store sells cheaply or below cost in order to attract customers
loss leader in Retail
(lɔs lidər)
Word forms: (regular plural) loss leaders
noun
(Retail: Pricing)
A loss leader is a product intentionally sold at a loss in order to encourage customers into a store or to a particular area of a store.
A company offers discounts or temporarily sells a product below list price as a specialevent, sometimes even selling below cost as a loss leader.
Loss leaders are goods or services offered at steep discounts (generally below cost) in orderto attract new customers to a store.
A loss leader is a product intentionally sold at a loss in order to encourage customers into astore or to a particular area of a store.