from the luxury hotels created by the Swiss hotelier César Ritz (1850–1918)
ritz in American English
(rɪts)
noun
1.
ostentatious or pretentious display
2. See put on the ritz
transitive verb
3. slang
to treat with condescension; snub
The star ritzed the reporters and got a bad press
Word origin
[1925–30; after the sumptuous hotels founded by César Ritz (d. 1918), Swiss entrepreneur]This word is first recorded in the period 1925–30. Other words that entered Englishat around the same time include: Nazi, distinctive feature, dropout, off-line, runout