If you say that someone has launched a charm offensive, you disapprove of the fact that they are being very friendly to their opponents or people who are causing problems for them.
[journalism, disapproval]
The Swiss recruitment group, will launch a charm offensive against shareholders totry to bring its takeover deal back to the table. [+ against]
charm offensive in British English
noun
a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour
Examples of 'charm offensive' in a sentence
charm offensive
This was the charm offensive before the storm.
Times, Sunday Times (2006)
Are they on some kind of charm offensive?
Times, Sunday Times (2012)
Isn't it a shame when bad things happen to a good charm offensive?
Times, Sunday Times (2007)
A charm offensive is currently under way to convince him not to quit.
Times, Sunday Times (2010)
Today's pledges form part of a new charm offensive designed to win support from outside the southeast for a third runway.
Times, Sunday Times (2016)
It won't be easy, particularly because getting through to others requires patience and a serious charm offensive.
Times, Sunday Times (2006)
THE British stars turned on a charm offensive for the Oscars.