the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Examples of 'marketing research' in a sentence
marketing research
Focus groups are commonly used in marketing research.
L. Kamfer 1989, 'Focus groups in organizational research', SA Journal of Industrial Psychologyhttps://sajip.co.za/index.php/sajip/article/view/478. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
These markets are deficient in basic infrastructures and systematic marketing research.
Babiker Idris Babiker, Abdul-Jabbar Mohammed Abdullah, Mohamed Ahmed Al-Feel 2011, 'Sudanese live sheep and mutton exports competitiveness', Journal of the Saudi Society of Agricultural Scienceshttp://www.sciencedirect.com/science/article/pii/S1658077X10000056. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
It provides the trend and common approach in mobile marketing research.
Mohammad Ismail, Razli Che Razak 2011, 'A Short Review on the Trend of Mobile Marketing Studies', International Journal of Interactive Mobile Technologieshttp://online-journals.org/i-jim/article/view/1581. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
Big consumer data promises to be a game changer in applied and empirical marketing research.
Hui Liu, Yinghui Huang, Zichao Wang, Kai Liu, Xiangen Hu, Weijun Wang 2019, 'Personality or Value: A Comparative Study of Psychographic Segmentation Based on anOnline Review Enhanced Recommender System', Applied Scienceshttps://www.mdpi.com/2076-3417/9/10/1992. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
A total of 410 questionnaires have been included in this marketing research.
Erika KULCSÁR 2010, 'IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THEFOREIGN ONES?', Management & Marketinghttp://www.mnmk.ro/documents/2010ed2/14_Erika_Kulcsar%20Cluj%20FFF.pdf. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)
The researchers reviewed traditional requirement elicitation techniques, marketing research techniques and web usage analysis techniques.
M. S. Lane, A. Koronios 2001, 'A Balanced Approach to Capturing User Requirements in Business- to- Consumer Web InformationSystems', Australasian Journal of Information Systemshttp://journal.acs.org.au/index.php/ajis/article/view/228. Retrieved from DOAJ CC BY 4.0 (https://creativecommons.org/licenses/by-sa/4.0/legalcode)