Market research is the activity of collecting and studying information about what people want, need, and buy.
[business]
...a market research company.
market research in British English
or marketing research
noun
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
market research in American English
the study of the demands or needs of consumers in relation to particular goods or services
market research in Retail
(mɑrkɪt rɪsɜrtʃ)
noun
(Retail: Marketing)
Market research is information gathered about what people want, need and buy, carried out by producers or sellers to help develop their business strategies.
Recent market research supports this level of sales capacity.
Targeted market research will give retailers useful insight into their marketplace and their existing andpotential customers.
Market research is information gathered about what people want, need and buy, carried out by producersor sellers to help develop their business strategies.
market, market, market
Examples of 'market research' in a sentence
market research
The cousin had suggested some market research -- with the local offices, where Zahin was hoping to get the sandwich business off the ground.
Salley Vickers INSTANCES OF THE NUMBER 3 (2002)
He had put into play some further market research, visiting a huge variety of sandwich joints about town.
Salley Vickers INSTANCES OF THE NUMBER 3 (2002)
Once they're in, it's a great opportunity for market research.
Alex Shakar THE SAVAGE GIRL (2002)
In other languages
market research
British English: market research /ˈmɑːkɪt rɪˈsɜːtʃ/ NOUN
Market research is the activity of collecting and studying information about what people want, need, and buy.