the organization of the sale of a product to a large number of people
mass marketing in American English
noun
the production and distribution of a product intended to be sold to a relatively high proportion of the population
Derived forms
mass marketer
Word origin
[1940–45]This word is first recorded in the period 1940–45. Other words that entered Englishat around the same time include: Rh factor, black box, silkscreen, snorkel, update
Examples of 'mass marketing' in a sentence
mass marketing
Police have revealed that mass marketing fraud affects an estimated 3.2 million people a year and costs victims more than 3.5 billion.
Times, Sunday Times (2007)
And, at a time of relentless mass marketing, there is a significant, reactive appetite for books that are imaginative and idiosyncratic.
Times, Sunday Times (2006)
The low profile, analysts say, is to be expected: high-rolling billionaires are unlikely to be wooed by mass marketing campaigns.
Times, Sunday Times (2009)
They rely on the same crude methods of mass marketing to consumers on social networks as they use in the real world.
Times, Sunday Times (2014)
But by the time the next generation of small businesses got going, the age of mass marketing and big budgets had begun.