a form of advertising in which a product is compared favourably with similar products on the market
comparative advertising in American English
noun
advertising in which a competing product is identified and compared unfavorably with the advertiser's product
Word origin
[1970–75]This word is first recorded in the period 1970–75. Other words that entered Englishat around the same time include: New Age, cornrow, good old boy, postmodernism, relational database
Examples of 'comparative advertising' in a sentence
comparative advertising
Moreover, although there was an important issue of free speech involved in comparative advertising other more complex factors were involved too.