The USP of a product or service is a particular feature of it which can be used in advertising to show how it is different from, and better than, other similar products or services. USP is an abbreviation for 'Unique Selling Point'.
[business]
Fabulous lake views are the USP of this single-storey home.
USP in British English
abbreviation for
unique selling proposition or unique selling point: a characteristic of a product that can be used in advertising to differentiate it from its competitors
USP in American English
or US Phar
United States Pharmacopoeia
USP in Retail
(yu ɛs pi) or unique selling point or unique selling proposition
abbreviation
(Retail: Marketing)
A USP is a factor that has been identified as the one that makes a company's product or service different from and better thantheir competitors.
Your USP showcases the unique advantages or benefits that you offer, in a concentrated compellingway.
The best way to identify a meaningful USP is to describe the primary benefit your product or service offers customers and thento list other secondary benefits it provides.
A USP is a factor that has been identified as the one that makes a company's product orservice different from and better than their competitors.