the practice of scheduling a program opposite another program, esp. a popular one, that appeals to a different kind of audience, as in placing a romantic film directed at women opposite a sports program mainly watched by men
Derived forms
counterprogram (ˌcounterˈproˌgram)
verb transitive, verb intransitiveWord forms: ˌcounterˈproˌgrammed or ˌcounterˈproˌgramming