logotype
noun
logo·type ˈlȯ-gə-ˌtīp 
ˈlä-
1
: a single piece of type or a single plate faced with a term (such as the name of a newspaper or a trademark)
2
: logo sense 2
Example Sentences
Recent Examples on the Web Coach asked permission to use NASA’s 1976-designed, retro red logotype for its collection — an insignia that had not previously been approved for use on merchandise. 
Samantha Masunaga, Los Angeles Times, 19 July 2019 Shortly after the performance, their socials were re-branded with a clean, minimal version of their logotype and symbol. David Rishty, Billboard, 30 Mar. 2018 Comunistar Designers offers, at an unspecified-but-presumably-outlandish price, this spiffy clothes hanger in the shape and color of The Last Son of Krypton’s personal logotype. Brian Little, WIRED, 13 Sep. 2007
Samantha Masunaga, Los Angeles Times, 19 July 2019 Shortly after the performance, their socials were re-branded with a clean, minimal version of their logotype and symbol. David Rishty, Billboard, 30 Mar. 2018 Comunistar Designers offers, at an unspecified-but-presumably-outlandish price, this spiffy clothes hanger in the shape and color of The Last Son of Krypton’s personal logotype. Brian Little, WIRED, 13 Sep. 2007 Word History
First Known Use
circa 1816, in the meaning defined at sense 1