advergame
noun
ad·ver·game ˈad-vər-ˌgām 
plural advergames
: a game that uses advertising techniques to promote a product or service
The advertisements took the form of TV and in-theater ads, Internet advergames, specially marked packaging, prizes, premiums and in-store displays.
Bob Dart, Atlanta Journal-Constitution, 30 July 2008
Bob Dart, Atlanta Journal-Constitution, 30 July 2008
Word History
Etymology
adver- (in advertise, advertisement) + game entry 1
First Known Use
2000, in the meaning defined above