单词	affinity marketing
释义	affinity marketing noun : marketing directed specifically toward a group of people who have a common interest, support a common cause, etc. : marketing directed toward a particular affinity group A Dallas-based company's new twist on affinity marketing—selling electricity to the fans of the Texas Longhorns and Texas Aggies—appears to be a first for electricity providers and may represent a new way to reach customers in Texas … Vicki Vaughan, Houston Chronicle, 31 Aug. 2010 Word History First Known Use 1986, in the meaning defined above
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