counterprogramming
noun
coun·ter·pro·gram·ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ 
-grə-
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors
Example Sentences
Recent Examples on the Web Unlike most Americans, Haslam and his friend Phil Bredesen are trying to offer some counterprogramming. 
Dan Balz, Anchorage Daily News, 17 Sep. 2022 But Western attempts at counterprogramming, including editorials and social media posts, have done little to attract more public support in the Middle East. Vivian Yee, BostonGlobe.com, 24 July 2022 There was no instant rebuttal Thursday night, no counterprogramming inside the room — a fact that was largely the making of Republicans. Mike Debonis, Washington Post, 10 June 2022 Republicans previewed their counterprogramming on Thursday morning. Grace Segers, The New Republic, 9 June 2022 This week, the White House provided some counterprogramming: The Bidens adopted a German shepherd puppy named Commander and a yet-unnamed cat who will arrive at the White House in January. Ken Thomas, WSJ, 23 Dec. 2021 Meanwhile, Republicans have already begun their counterprogramming against the bill. Grace Segers, CBS News, 16 Mar. 2021 On Monday night, while ESPN was wrapping up its broadcast of Dalvin Cook’s second 30-carry game in three weeks, the Vikings running back appeared on NBC for a little counterprogramming. Ben Goessling, Star Tribune, 18 Nov. 2020 Amazon’s decision to delay its signature sales event, which ends Wednesday, prompted rivals to reschedule their usual counterprogramming. Washington Post, 9 Oct. 2020 See More
Dan Balz, Anchorage Daily News, 17 Sep. 2022 But Western attempts at counterprogramming, including editorials and social media posts, have done little to attract more public support in the Middle East. Vivian Yee, BostonGlobe.com, 24 July 2022 There was no instant rebuttal Thursday night, no counterprogramming inside the room — a fact that was largely the making of Republicans. Mike Debonis, Washington Post, 10 June 2022 Republicans previewed their counterprogramming on Thursday morning. Grace Segers, The New Republic, 9 June 2022 This week, the White House provided some counterprogramming: The Bidens adopted a German shepherd puppy named Commander and a yet-unnamed cat who will arrive at the White House in January. Ken Thomas, WSJ, 23 Dec. 2021 Meanwhile, Republicans have already begun their counterprogramming against the bill. Grace Segers, CBS News, 16 Mar. 2021 On Monday night, while ESPN was wrapping up its broadcast of Dalvin Cook’s second 30-carry game in three weeks, the Vikings running back appeared on NBC for a little counterprogramming. Ben Goessling, Star Tribune, 18 Nov. 2020 Amazon’s decision to delay its signature sales event, which ends Wednesday, prompted rivals to reschedule their usual counterprogramming. Washington Post, 9 Oct. 2020 See More Word History
First Known Use
circa 1966, in the meaning defined above