salesmanship
noun
sales·man·ship ˈsālz-mən-ˌship 
1
: the skill or art of selling
2
: ability or effectiveness in selling or in presenting persuasively
political salesmanship
Example Sentences
Recent Examples on the Web Shifting consumer opinions, and changing their behavior to choose Champagne as the new alternative, required savvy salesmanship rooted in close observation of his audience. 
Cathy Huyghe, Forbes, 7 July 2022 The biannual competition saw some of the world’s best cheesemongers compete in tasks testing their technical skill, cheese knowledge and salesmanship. Kayla Samoy, Chicago Tribune, 22 June 2022 This is where your salesmanship comes in handy—know your subject inside out. Manish Gupta, Forbes, 17 June 2022 But some of this was also a feature of a sport that doesn’t require salesmanship in most parts of the world. Dylan Hernández, Los Angeles Times, 12 July 2022 The job includes elements of connoisseurship, salesmanship, sensory training and a firm grasp of geography, history, and microbiology. New York Times, 17 June 2022 True salesmanship lies in empathy—in striking a chord, building a rapport and understanding what your clients need or want. Manish Gupta, Forbes, 17 June 2022 Being successful there meant endless haggling, networking and the kind of salesmanship that bordered on theatricality. New York Times, 16 June 2022 Dopesick Executive producers Danny Strong and Michael Keaton take viewers into the heart of the opioid crisis, showing how one company nefariously created the worst drug epidemic in American history through lies, PR, and good salesmanship. Andrea Towers, EW.com, 13 Apr. 2022 See More
Cathy Huyghe, Forbes, 7 July 2022 The biannual competition saw some of the world’s best cheesemongers compete in tasks testing their technical skill, cheese knowledge and salesmanship. Kayla Samoy, Chicago Tribune, 22 June 2022 This is where your salesmanship comes in handy—know your subject inside out. Manish Gupta, Forbes, 17 June 2022 But some of this was also a feature of a sport that doesn’t require salesmanship in most parts of the world. Dylan Hernández, Los Angeles Times, 12 July 2022 The job includes elements of connoisseurship, salesmanship, sensory training and a firm grasp of geography, history, and microbiology. New York Times, 17 June 2022 True salesmanship lies in empathy—in striking a chord, building a rapport and understanding what your clients need or want. Manish Gupta, Forbes, 17 June 2022 Being successful there meant endless haggling, networking and the kind of salesmanship that bordered on theatricality. New York Times, 16 June 2022 Dopesick Executive producers Danny Strong and Michael Keaton take viewers into the heart of the opioid crisis, showing how one company nefariously created the worst drug epidemic in American history through lies, PR, and good salesmanship. Andrea Towers, EW.com, 13 Apr. 2022 See More Word History
First Known Use
1880, in the meaning defined at sense 1