Recent Examples on the WebMillennials and older Gen Zers are tightening the purse strings, with some even moving back home to live with their parents to save money. Jasmine Browley, Essence, 25 July 2022 But as consumers tighten their purse strings, GU’s low-cost fashion may fit into the budget of today’s SHEIN-loving customers. Tiffany Lung, Forbes, 15 Aug. 2022 Snap executives largely pinned the dour performance and outlook on a rapid pullback among advertisers, who are tightening their purse strings amid a period of economic uncertainty. Jacob Carpenter, Fortune, 22 July 2022 Investors, banks and consumers are tightening their purse strings, spooked by the crash in the stock market and the highest rate of inflation in 40 years. Candace Nelson, WSJ, 27 July 2022 And fixing these problems is the key to long-term customer retention—our most reliable source of revenue when the market is clutching to its purse strings. Prayag Narula, Forbes, 11 July 2022 However, as the effect of the pandemic and Russia’s invasion take a toll on the daily cost of living in the gulf countries, the two governments have loosened their purse strings to soften the blow on their low-income nationals. Sarah Dadouch, Washington Post, 6 July 2022 But some activity was due to certain categories of advertisers loosening their purse strings. Brian Steinberg, Variety, 30 June 2022 Consumers are tightening purse strings, and sports bets could be an easy expense to cut. Alex Weprin, The Hollywood Reporter, 22 June 2022 See More