: an aspect or detail of something that is emphasized (as in selling or promoting)
Example Sentences
The car's new sound system is a selling point. The house's big selling point is its location.
Recent Examples on the WebEmployees are tired, disillusioned and unwilling to settle for jobs that only offer a decent salary or dental plan as their main selling point. Tim Foot, Forbes, 17 Aug. 2022 The Menomonie, Wisconsin, native has two home runs this season, as power isn’t his main selling point. Andy Kostka, Baltimore Sun, 26 July 2022 Netflix long made the absence of ads a major part of its selling point to customers. Lucas Shaw, BostonGlobe.com, 13 July 2022 Netflix long made the absence of ads a major part of its selling point to customers. Lucas Shaw, Fortune, 13 July 2022 As noise rankings became a major selling point, the market shifted. Jeanne Huber, Washington Post, 1 Aug. 2022 Yet a major selling point of the series is that Kamala is (rightfully) a big fan of Captain Marvel, portrayed by Brie Larson in the Marvel Cinematic Universe (MCU). Adrianna Freedman, Good Housekeeping, 11 June 2022 But iMessage is a strong competitive advantage for Apple and a great selling point for iPhone. Chris Smith, BGR, 10 Aug. 2022 These kinds of commercials are top-of-the-funnel marketing, not the actual selling point. Christopher Tompkins, Forbes, 4 Aug. 2022 See More