gimmickry
noun
gim·mick·ry ˈgi-mi-krē 
plural gimmickries
: an array or profusion of gimmicks
also : use of gimmicks
Example Sentences
a lot of marketing gimmickry and hype
Recent Examples on the Web In another element of gimmickry, $122 billion of the overall savings comes from repealing a Trump-era rule on prescription-drug rebates. 
The Editors, National Review, 19 July 2022 For decades, though, these institutions had reaped hefty fees from the city and become complicit in what amounted to its fiscal gimmickry leading up to the crisis. Sam Roberts, New York Times, 4 May 2022 And Hanks, who’s made unvarnished, down-to-earth honesty something of a career specialty, feels uniquely ill served by such gimmickry. Justin Changfilm Critic, Los Angeles Times, 27 June 2022 By extending Medicare’s solvency on paper, the law’s accounting gimmickry allowed lawmakers in both parties to avoid any substantive discussion of reform for a dozen years. Chris Jacobs, WSJ, 15 May 2022 Republicans have dismissed the package, which also includes a one-year suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers, as election-year gimmickry. Jeremy Gorner, Chicago Tribune, 24 June 2022 An example is Greece, which in 1992 used large amounts of financial gimmickry to claim compliance originally, then often fell into clear violation. Daniel Markind, Forbes, 21 June 2022 Follow the science rather than political gimmickry. WSJ, 9 May 2022 Republicans have dismissed the package — which also includes a 12-month suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers — as election-year gimmickry. Dan Petrella, Chicago Tribune, 19 May 2022 See More
The Editors, National Review, 19 July 2022 For decades, though, these institutions had reaped hefty fees from the city and become complicit in what amounted to its fiscal gimmickry leading up to the crisis. Sam Roberts, New York Times, 4 May 2022 And Hanks, who’s made unvarnished, down-to-earth honesty something of a career specialty, feels uniquely ill served by such gimmickry. Justin Changfilm Critic, Los Angeles Times, 27 June 2022 By extending Medicare’s solvency on paper, the law’s accounting gimmickry allowed lawmakers in both parties to avoid any substantive discussion of reform for a dozen years. Chris Jacobs, WSJ, 15 May 2022 Republicans have dismissed the package, which also includes a one-year suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers, as election-year gimmickry. Jeremy Gorner, Chicago Tribune, 24 June 2022 An example is Greece, which in 1992 used large amounts of financial gimmickry to claim compliance originally, then often fell into clear violation. Daniel Markind, Forbes, 21 June 2022 Follow the science rather than political gimmickry. WSJ, 9 May 2022 Republicans have dismissed the package — which also includes a 12-month suspension of the grocery tax, property tax rebates of up to $300, and direct payments to many taxpayers — as election-year gimmickry. Dan Petrella, Chicago Tribune, 19 May 2022 See More Word History
First Known Use
1948, in the meaning defined above