slogan
noun
slo·gan ˈslō-gən 
1
a
: a war cry especially of a Scottish clan
b
: a word or phrase used to express a characteristic position or stand or a goal to be achieved
2
: a brief attention-getting phrase used in advertising or promotion
Synonyms
- banner
- catchphrase
- cry
- shibboleth
- tagline
- watchword
See all Synonyms & Antonyms 
Example Sentences
within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web Many users saw the slogan as an excuse to ignore the progressive activists who thrived on the platform and formed part of the Democratic Party’s base. 
WIRED, 8 Sep. 2022 It’s not just a slogan for Peltola, who grew up commercial fishing and before launching her campaign worked as the director of the Kuskokwim River Inter-Tribal Fish Commission, focusing on protecting subsistence fishing and food security. Nathaniel Herz, Anchorage Daily News, 3 Sep. 2022 Cal Jillson, professor of political science at Southern Methodist University, said the slogan is likely another attempt to repurpose liberals' derogatory labels for right-wingers as badges of honor for conservatives. Michael Murney, Chron, 8 Aug. 2022 Actually, the MuleSoft Connect slogan is ‘automate anything, empower everyone’... Adrian Bridgwater, Forbes, 29 June 2022 Here on the cusp of his eightieth birthday, Biden undoubtedly remembered that line as a Richard Nixon reelection slogan from 1972. Walter Shapiro, The New Republic, 29 Aug. 2022 All too often, however, the latest slogan is taken to unhelpful extremes. Jeff Williams, Forbes, 26 Aug. 2022 Critics turned the segment into a meme, a mocking antiwar slogan designed to echo a famous sticker celebrating Russia’s World War II victory. New York Times, 21 Aug. 2022 Kaftans, ironic slogan T-shirts, and withering stares at the ready: The White Lotus is returning to screens with its splashy second installment—and Jennifer Coolidge’s delightfully spacey heiress Tanya McQuoid will be center stage. Radhika Seth, Vogue, 4 Aug. 2022 See More
WIRED, 8 Sep. 2022 It’s not just a slogan for Peltola, who grew up commercial fishing and before launching her campaign worked as the director of the Kuskokwim River Inter-Tribal Fish Commission, focusing on protecting subsistence fishing and food security. Nathaniel Herz, Anchorage Daily News, 3 Sep. 2022 Cal Jillson, professor of political science at Southern Methodist University, said the slogan is likely another attempt to repurpose liberals' derogatory labels for right-wingers as badges of honor for conservatives. Michael Murney, Chron, 8 Aug. 2022 Actually, the MuleSoft Connect slogan is ‘automate anything, empower everyone’... Adrian Bridgwater, Forbes, 29 June 2022 Here on the cusp of his eightieth birthday, Biden undoubtedly remembered that line as a Richard Nixon reelection slogan from 1972. Walter Shapiro, The New Republic, 29 Aug. 2022 All too often, however, the latest slogan is taken to unhelpful extremes. Jeff Williams, Forbes, 26 Aug. 2022 Critics turned the segment into a meme, a mocking antiwar slogan designed to echo a famous sticker celebrating Russia’s World War II victory. New York Times, 21 Aug. 2022 Kaftans, ironic slogan T-shirts, and withering stares at the ready: The White Lotus is returning to screens with its splashy second installment—and Jennifer Coolidge’s delightfully spacey heiress Tanya McQuoid will be center stage. Radhika Seth, Vogue, 4 Aug. 2022 See More Word History
Etymology
alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry
First Known Use
1513, in the meaning defined at sense 1a
Kids Definition
slogan
noun
slo·gan ˈslō-gən
: a word or phrase used by a party, a group, or a business to attract attention
slogan
noun
as in banner
an attention-getting word or phrase used to publicize something (as a campaign or product) within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda Synonyms & Similar Words
Relevance
- banner
- motto
- tagline
- catchphrase
- watchword
- shibboleth
- idiom
- cry
- maxim
- cliché
- expression
- cliche
- catchword
- battle cry
- war cry