: the use of suggestion or gentle persuasion in selling rather than aggressive pressure compare hard sell
Example Sentences
Recent Examples on the WebBut the longevity and staying power of the Charles Heidsieck brand — nearly 200 years later — required deeper roots than those indicated by a soft sell delivered from white gloved hands. Cathy Huyghe, Forbes, 7 July 2022 And the occasional soft sell for Botox and fillers feels at odds with its otherwise impeccable ethos of healthy aging. Susan D'arcy, Condé Nast Traveler, 10 Feb. 2020 These promotions are the soft sell behind the softest of purchases. Nathan Bomey, USA TODAY, 26 Aug. 2019 Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions. Bruce Fretts, New York Times, 13 July 2018 At the same time, the soft sell in retail has gained favor. Maghan Mcdowell, San Francisco Chronicle, 13 Apr. 2018 Hardware, soft sell and a little self-reflection helped attendees at the 49th annual Country Radio Seminar kick off the three-day event on Feb. 5 at the Omni Nashville Hotel. Tom Roland, Billboard, 6 Feb. 2018 This teacher-influencer soft sell may be new in schools. Natasha Singer, New York Times, 2 Sep. 2017 See More