单词 | sponcon |
释义 | sponconnoun spon·con ˈspän-ˌkän variants or less commonly spon-con : content (see content entry 1 sense 1c) posted usually by an influencer on social media that looks like a typical post but for which the poster has been paid to advertise a product or service Kendall Jenner regularly does sponcon on her Instagram, but yesterday, she put a special (and rare) twist on her post for Moon oral care: She went makeup free in the mirror selfie she shared . … Fishel did spon-con for Cinnamon Toast Crunch-flavored CoffeeMate … Using influencers to sell products to the sick can be a particularly insidious form of marketing …. With today's ambiguous regulations, health care sponcon will continue to saturate our feeds with posts that appear sincere but end up being misleading. |
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