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单词 sponcon
释义

sponcon

noun

spon·​con ˈspän-ˌkän How to pronounce sponcon (audio)
variants or less commonly spon-con
: content (see content entry 1 sense 1c) posted usually by an influencer on social media that looks like a typical post but for which the poster has been paid to advertise a product or service
Kendall Jenner regularly does sponcon on her Instagram, but yesterday, she put a special (and rare) twist on her post for Moon oral care: She went makeup free in the mirror selfie she shared . Alyssa Bailey
… Fishel did spon-con for Cinnamon Toast Crunch-flavored CoffeeMate … Rebecca Alter
Using influencers to sell products to the sick can be a particularly insidious form of marketing …. With today's ambiguous regulations, health care sponcon will continue to saturate our feeds with posts that appear sincere but end up being misleading. Suzanne Zuppello

Word History

Etymology

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First Known Use

2015, in the meaning defined above

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更新时间:2024/9/24 20:23:53