nonconsuming
adjective
non·con·sum·ing ˌnän-kən-ˈsü-miŋ 
: not consuming something
studied attitudes toward alcohol in a nonconsuming population
especially : not being a consumer of a particular good or service
… thought they saw a growth opportunity in the significant proportion of American households that did not yet own a computer. … We suspect that there just werenʼt any jobs needing to get done in those nonconsuming households … 
Clayton Christensen et al.
Clayton Christensen et al. 
Word History
First Known Use
1815, in the meaning defined above