Reinvention is the holy grail of business, both for tech companies trying to bend the arc of the universe and old-line companies desperately attempting to stave off oblivion.
Is BP really going ‘beyond petroleum’ this time around?|Adam Lashinsky|October 12, 2020|Fortune
The team could sink into oblivion—or be bought by a beloved figure who could transform it.
How to Rescue the Clippers From Donald Sterling’s Racist Clutches|Jesse Lawrence|April 29, 2014|DAILY BEAST
That which gave him the power over me came back out of oblivion, where I had hoped to keep it.
Read ‘The King in Yellow,’ the ‘True Detective’ Reference That’s the Key to the Show|Robert W. Chambers|February 20, 2014|DAILY BEAST
And then the next red-hot development on some other front will emerge rendering the acronym to oblivion.
Why I’m Not Worried About Dying From a Superbug, and You Shouldn’t Be, Either|Kent Sepkowitz|March 8, 2013|DAILY BEAST
But when you try to oust the queen, you better be successful, lest she decides to relegate you to oblivion.
The Assemblyman Has a Gun: The Steven Brooks Saga|Jon Ralston|January 24, 2013|DAILY BEAST
I was right, but the last word you get in as the still living is a hollow thing, trailing off, as it does, into oblivion.
The Swartz Family’s Statement and More Reactions to the Death of Aaron Swartz||January 13, 2013|DAILY BEAST
Mr. Brookes wept a little and laughed a little, and reminded them of the oblivion that awaited all their little quarrels.
Spring Days|George Moore
Disappointment, drudgery, oblivion, and poverty are often the portion of the less fortunate ones.
Inventors & Inventions|Henry Robinson
The rambling thoughts in Dawson's brain slid off into oblivion.
Dave Dawson on the Russian Front|R. Sidney Bowen
It is better to lull the guilty person or persons into the belief that the crime has passed into oblivion.
A Mysterious Disappearance|Gordon Holmes
His death consigned the crime to oblivion; no one remembered it against her and her children.
Cobwebs and Cables|Hesba Stretton
British Dictionary definitions for oblivion
oblivion
/ (əˈblɪvɪən) /
noun
the condition of being forgotten or disregarded
the state of being mentally withdrawn or blank
lawan intentional overlooking, esp of political offences; amnesty; pardon
Word Origin for oblivion
C14: via Old French from Latin oblīviō forgetfulness, from oblīviscī to forget