In 2020, the ideal blog post length should be between 2,100 and 2,400 words – enough to thoroughly discuss a topic with authority, but not too long that fluff would be inevitable.
Five excellent tips to optimize SEO for Bing – not Google|Justin Staples|October 16, 2020|Search Engine Watch
It means you should go easy on fluff words and adopt an expository style of writing.
8 major Google algorithm updates, explained|Sponsored Content: SEO PowerSuite|October 13, 2020|Search Engine Land
Hard-nosed criticism is squeezed out by soft stories, gossip and fluff.
Music Criticism Has Degenerated Into Lifestyle Reporting|Ted Gioia|March 18, 2014|DAILY BEAST
Some of the fur pieces even looked like little animals with big eyes, staring out from beyond the fluff.
Valentino, Chanel, and Alexander McQueen at Paris Fashion Week|Liza Foreman|March 4, 2014|DAILY BEAST
A good host should be smart—and vocally so—but also shrewd and irreverent enough to embrace the fluff.
Jenny McCarthy Twerks Out a Stellar ‘The View’ Debut|Kevin Fallon|September 9, 2013|DAILY BEAST
The Robin Roberts–George Stephanopoulos era began in 2009, and centered on fluff.
Morning TV Wars: 15 Revelations From Brian Stelter’s ‘Top of the Morning’|The Daily Beast|April 23, 2013|DAILY BEAST
They plump us with falling-off-the-bone hoisin ribs and fluff us with apple pie and Ameri-Cone Dream ice cream.
A Problem in Economic Science|David Frum|February 12, 2012|DAILY BEAST
He saw the lads who have chosen out of their class; barmaids, "bits of fluff."
The Disturbing Charm|Berta Ruck
Dowl is the fluff, the tiny featherets no fingers can remove.'
A Glossary of Words used in the County of Wiltshire|George Edward Dartnell
On his day Fluff is tricky, but this, apparently, is not his day.
The Hill|Horace Annesley Vachell
"Well, of course I knew you'd miss her," said Fluff in a tranquil voice.
Frances Kane's Fortune|L. T. Meade
Her mind yielded to an entirely new sensation, as a fluff of thistledown is lightly blown about.
Patty's Perversities|Arlo Bates
British Dictionary definitions for fluff
fluff
/ (flʌf) /
noun
soft light particles, such as the down or nap of cotton or wool
any light downy substance
an object, matter, etc, of little importance; trifle
informala mistake, esp in speaking or reading lines or performing music
informala young woman (esp in the phrase a bit of fluff)
verb
to make or become soft and puffy by shaking or patting; puff up
informalto make a mistake in performing (an action, dramatic speech, music, etc)