It’s a calculated gambit, primed to prod advertisers into thinking they’re missing out on the next big thing in social media.
‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers|Seb Joseph|October 12, 2020|Digiday
Charles Schwab’s namesake brokerage, which slashed brokerage commissions in the 1970s, had a similar marketing gambit.
Robinhood’s speedy rise is shaking up the brokerage market|John Detrixhe|September 19, 2020|Quartz
I guess Falwell folded on that gambit when he realized, as I’ve said here many a time, video is forever.
Who Among Us Has Not Seduced the Pool Boy?|Eugene Robinson|August 30, 2020|Ozy
As publishers look for pockets of audience engagement wherever they can find them, limited-run educational newsletters are a gambit gaining some traction.
‘The second wave’: Publishers see the value of providing education through newsletter courses|Kayleigh Barber|August 27, 2020|Digiday
This gambit means Aereo is avoiding paying anything to broadcasters or the middlemen it is replacing.
What the Aereo Decision Means for You|Kyle Chayka|June 25, 2014|DAILY BEAST
How did you arrive at him as your Gambit, and why did you decide to move away from Taylor Kitsch?
Simon Kinberg on ‘X-Men: Days of Future Past,’ ‘The Fantastic Four’ Reboot, and Black Superheroes|Marlow Stern|May 25, 2014|DAILY BEAST
One gambit is to require photo identification, a reasonable-sounding provision that 34 states have now adopted.
The ID Whose Time Has Come|Eleanor Clift|April 16, 2014|DAILY BEAST
But it is the backbone of the permanent warfare-state bureaucracy that keeps the gambit going.
The End of U.S. Imperium—Finally!|David Stockman|September 3, 2013|DAILY BEAST
In more general terms, though, the chained CPI gambit is not playing out so well for Obama, either.
A Republican Opera Buffa|Michael Tomasky|April 12, 2013|DAILY BEAST
The Widow's gambit was played, and she had not won the game.
Elsie Venner|Oliver Wendell Holmes, Sr.
His discernment or judgment is a spontaneous exercise of memory, and resembles the chess-playing skill of one who plays a gambit.
Blackwood's Edinburgh Magazine, Volume 61, No. 377, March 1847|Various
Is the Knight's gambit recognized now as a permissible opening in chess?
Frenzied Fiction|Stephen Leacock
You begin to see now to what end the array is made, and understand why one Gambit differeth from another in glory and virtue.
Certain Personal Matters|H. G. Wells
A final game, in which she adopted the Muzio gambit as her opening, was terminated by Elfride's victory at the twelfth move.
A Pair of Blue Eyes|Thomas Hardy
British Dictionary definitions for gambit
gambit
/ (ˈɡæmbɪt) /
noun
chessan opening move in which a chessman, usually a pawn, is sacrificed to secure an advantageous position
an opening comment, manoeuvre, etc, intended to secure an advantage or promote a point of view
Word Origin for gambit
C17: from French, from Italian gambetto a tripping up, from gamba leg