an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
ElectronicsInformal. a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
Origin of gimmick
An Americanism dating back to 1925–30; origin uncertain
The messaging company has implemented a couple of internal automated games and gimmicks, like a bot that reminds people twice a day to check in on a game called Animal Crossing, fostering connections between employees.
‘Integrators’ and ‘separators’: How managers are helping the two types of remote workers survive the pandemic|Jen Wieczner|September 16, 2020|Fortune
Critics praised his crooning, even if they regarded it little more than a gimmick.
Future Makes Us Rethink Everything We Thought We Knew About Rap Artists|Luke Hopping|December 15, 2014|DAILY BEAST
The old showbiz saying is “you gotta have a gimmick,” and Minaj has wisely gotten a few.
Nicki Minaj’s Ass-tastic ‘Anaconda’ Video and the Curse of the Butt Career|Kevin Fallon|August 21, 2014|DAILY BEAST
Daylyt downplayed the gimmick, later claiming on Twitter that it was his way of saying he was finished with battle rap.