Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Origin of goodwill
First recorded before 900; Middle English; Old English gōd willa. See good, will2
SYNONYMS FOR goodwill
1 friendliness.
SEE SYNONYMS FOR goodwill ON THESAURUS.COM
synonym study for goodwill
1. See favor.
Words nearby goodwill
good time, good-time Charlie, good turn, good usage, goodwife, goodwill, goodwilly, Goodwin Sands, Goodwood, good word, good works
My approach was to foster a lot of goodwill, if you have a good reputation on Reddit, you have a pretty good stranglehold on what the rest of the internet thinks of you.
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness|Lucinda Southern|October 6, 2020|Digiday
Federal prosecutors said Garmo’s gun-trafficking scheme, which included sales of high-capacity magazines, didn’t just bring in extra cash — it earned him goodwill among a class of donors he would need for a future run for sheriff.
Sheriff’s Department Made Excuses for Captain Who Pleaded Guilty to Arms Dealing|Jesse Marx|September 23, 2020|Voice of San Diego
On Kant’s view we need to understand how to help people adhere to the moral law because he thought that what matters most is one’s goodwill or motive.
Philosophy And Psychology Agree – Yelling At People Who Aren’t Wearing Masks Won’t Work|LGBTQ-Editor|September 21, 2020|No Straight News
When opportunity in great locations come up I think that goodwill will pay dividends for us.
Lululemon still plans to open more stores even as the pandemic ravages the retail landscape|Rachel King|September 18, 2020|Fortune
This move also potentially squanders the goodwill the company garnered by issuing ads credits to businesses hurt by the pandemic.
Google’s search terms move will make millions in ad spend invisible to advertisers|Ginny Marvin|September 3, 2020|Search Engine Land
The company would continue to refund these goodwill refunds.
The Insane $11 Billion Scam at Retailers’ Return Desks|M.L. Nestel|December 19, 2014|DAILY BEAST
After all, freeing hostages as goodwill gestures—without a guarantee of some benefit—is not the way the Kim family operates.
Why North Korea Released Two Americans|Gordon G. Chang|November 9, 2014|DAILY BEAST
Eventually, it was gifted to Czar Peter the Great as a token of goodwill between the Germans and Russians.
The Biggest Art Heist of WWII is Still Unsolved||October 15, 2014|DAILY BEAST
As with a new president, there will likely be a short window of goodwill in which to act.
What the GOP Will Do If It Wins Congress|Stuart Stevens|October 3, 2014|DAILY BEAST
Yet the implementation of the action plan relies heavily on the goodwill and partnership of the very governments in question.
More presents were made to them, to show the goodwill of the strangers, and their desire to continue on friendly terms.
Captain Cook|W.H.G. Kingston
The word of good tidings began with "peace on earth, goodwill towards men."
The Expositor's Bible: The Epistles of St. Peter|J. Rawson Lumby
His sterling worth is widely acknowledged and he has the confidence and goodwill of all with whom he has been associated.
Lyman's History of old Walla Walla County, Vol. 1 (of 2)|William Denison Lyman
She received Quentin Dick, to whom she was well known, with a mixture of goodwill and quiet dignity.
Hunted and Harried|R.M. Ballantyne
With him goodwill really plays a less important part than with Kant, being not an end in itself, but a means towards an end.
History of Modern Philosophy|Alfred William Benn
British Dictionary definitions for goodwill
goodwill
/ (ˌɡʊdˈwɪl) /
noun
a feeling of benevolence, approval, and kindly interest
(modifier)resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accountingan intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc