| 单词 | qualitative research |
| 释义 | qualitative research From Longman Business Dictionaryqualitative researchˈqualitative reˌsearchMARKETING a type of market research, especially in the form of interviews or group discussions, that aims to find out people’s attitudes or opinions about something, where the results cannot be shown in numbersWe regularly carry out qualitative research to generate ideas for new products. → compare quantitative research → research |
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