| 单词 | brand stretching |
| 释义 | brand stretching From Longman Business DictionaryAdvertising & marketingbrand stretchingˈbrand ˌstretching noun [uncountable] MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the nameVirgin, the most quoted example of brand stretching, is in a delicate position because it relies on the reputation of one man: Richard Branson. |
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