above the line

From Longman Business DictionaryRelated topics: Advertising & marketing, Financeabove the lineaˌbove the ˈline, above-the-line adjective1ACCOUNTING relating to a figure included in a statement of a company’s profits and losses before tax has been paid, not after taxThe acquisitions will be treated as above-the-line exceptional items, hitting pre-tax profits and earnings per share.2MARKETING relating to forms of advertising that will be seen by a lot of people, such as advertisements in newspapers and on television, rather than other forms of marketingIn contrast to traditional above-the-line marketing, it’s almost impossible to measure the short-term effect of product placement. —above the line adverbprofit taken above the line (=counted as profit before tax)The bulk of its advertising budget is spent above the line, with £10m a year going on TV. → compare below the line

单词	above the line
释义	above the line From Longman Business DictionaryRelated topics: Advertising & marketing, Financeabove the lineaˌbove the ˈline, above-the-line adjective1ACCOUNTING relating to a figure included in a statement of a company’s profits and losses before tax has been paid, not after taxThe acquisitions will be treated as above-the-line exceptional items, hitting pre-tax profits and earnings per share.2MARKETING relating to forms of advertising that will be seen by a lot of people, such as advertisements in newspapers and on television, rather than other forms of marketingIn contrast to traditional above-the-line marketing, it’s almost impossible to measure the short-term effect of product placement. —above the line adverbprofit taken above the line (=counted as profit before tax)The bulk of its advertising budget is spent above the line, with £10m a year going on TV. → compare below the line
随便看	pursue the question etc pursuer pursuer pursuit purulent purulentus purus purveu est purvey purveyor purview purée pus pus push push (somebody’s) buttons push (your way) past/through/into etc push ahead push all the right buttons push along push around push aside push aside etc push away etc push back etc