ham it up
From Longman Dictionary of Contemporary Englishham it upham it upinformalAPACTOR/ACTRESS to perform with too much false emotion when acting → hamExamples from the Corpusham it up• For all the kids care he could be Goofy, hamming it up for Mickey Mouse.• Every year Dad puts on his Santa suit and hams it up for the kids.• Overemphasis, hamming it up, leads to the exaggerations of satire, cartooning, melodrama and farce.