单词 | line extension |
释义 | line extension From Longman Business Dictionary Advertising & marketingline extensionˈline exˌtension noun [countable, uncountable] MARKETING when a company adds a new product to its range in a way that takes advantage of the popularity of its existing productsLine extension makes financial sense - for example, starting to sell Easter decorations when your Christmas decorations are a proven seller. → see also brand extension |
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