bookbuilding
From Longman Business DictionaryRelated topics: Financebookbuildingbook‧build‧ing /ˈbʊkˌbɪldɪŋ/ (also book building) noun [uncountable] FINANCE when financial advisers ask institutional investors how many shares they might buy and at what price before new shares are made available and soldBookbuilding will start today for the rail privatisation issue.