sharewashing

nounbusiness

1
a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits
Bliss suggested that these companies are involved in sharewashing as they’re nothing but a rental broker, unregulated cab services, and a service that lets well-off people pay less well-off people to do their chores without providing benefits and job security.
Submitted by:
Kerry on 19/01/2017
Open Dictionary - January2017
Featured as a BuzzWord!
The expression sharewashing has been around for the past three years or so, a mash-up of sharing economy and verb whitewash in its sense of attempting to conceal the true facts about something. It likely takes inspiration from greenwash, a term which first popped up in the early nineties to describe businesses purportedly acting in environmentally-conscious ways as a smokescreen to their real intentions. There’s therefore an obvious parallel here, the positive concepts of being ‘green’ and ‘sharing’ both used to make business activity seem more wholesome than it actually is.
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单词	sharewashing
释义	sharewashing nounbusiness DEFINITIONS1 1 a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits Bliss suggested that these companies are involved in sharewashing as they’re nothing but a rental broker, unregulated cab services, and a service that lets well-off people pay less well-off people to do their chores without providing benefits and job security. Submitted by: Kerry on 19/01/2017 Open Dictionary - January2017 Featured as a BuzzWord! The expression sharewashing has been around for the past three years or so, a mash-up of sharing economy and verb whitewash in its sense of attempting to conceal the true facts about something. It likely takes inspiration from greenwash, a term which first popped up in the early nineties to describe businesses purportedly acting in environmentally-conscious ways as a smokescreen to their real intentions. There’s therefore an obvious parallel here, the positive concepts of being ‘green’ and ‘sharing’ both used to make business activity seem more wholesome than it actually is. Read more Noun☞sharewashing
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