The concept of consuming breakfast foods at dinnertime is of course nothing new. Many of us, young or old, have been regularly eating snacks such as toast, eggs or bowls of cereal into the evening. What is new however is the idea of breakfast foods as something a little more sophisticated, a cuisine to be savoured and even associated with restaurant dining, hence the emergence of the term brinner. The word has been used since the mid-2000s in the US, where the concept is more established, but has only surfaced in British English more recently as the trend gained momentum in the UK.