the practice of selling smaller quantities of products for the same price, in order to make people believe they are getting the same amount
These brands have been guilty of shrinkflation over the years.
This meaning is based on one submitted to the Open Dictionary by: atalar from Turkey on 16/04/2015
Synonyms and related words
Advertising, marketing and PR
ad blocker
adspend
advertising
Featured as a BuzzWord!
One of the earliest examples of shrinkflation was spotted in 2009, when confectionery company Mars reduced the weight of their popular Mars Bar by a few grams but kept the price at 37 pence (interestingly, in 2017 a Mars Bar will cost you 60 pence but is smaller still!).
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shrinkflation
noun uncountable business
US /ˌʃrɪŋkˈfleɪʃ(ə)n/
DEFINITIONS1
1
the practice of selling smaller quantities of products for the same price, in order to make people believe they are getting the same amount
These brands have been guilty of shrinkflation over the years.
This meaning is based on one submitted to the Open Dictionary by: atalar from Turkey on 16/04/2015
Synonyms and related words
Advertising, marketing and PR
ad blocker
adspend
advertising
Featured as a BuzzWord!
One of the earliest examples of shrinkflation was spotted in 2009, when confectionery company Mars reduced the weight of their popular Mars Bar by a few grams but kept the price at 37 pence (interestingly, in 2017 a Mars Bar will cost you 60 pence but is smaller still!).