ambush marketing

noun uncountable business

1
a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money
It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas.
There have been several highly publicized ambush marketing campaigns.
Synonyms and related words
Advertising, marketing and PR
ad blocker
adspend
advertising
Featured as a BuzzWord!
The expression ambush marketing was coined in the early nineties by marketing guru Jerry Welsh while working for the company American Express. Welsh’s original perception of ambush marketing was the idea of healthy competition in a climate of expensive and often ill-conceived sponsorships. Over time however the expression has taken on much more negative overtones, now thought of as something like commercial theft. The expressions parasitic marketing and guerrilla marketing are often used as alternative terms for the same concept.
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单词	ambush marketing
释义	ambush marketing noun uncountable business UK DEFINITIONS1 1 a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas. There have been several highly publicized ambush marketing campaigns. Synonyms and related words Advertising, marketing and PR ad blocker adspend advertising Featured as a BuzzWord! The expression ambush marketing was coined in the early nineties by marketing guru Jerry Welsh while working for the company American Express. Welsh’s original perception of ambush marketing was the idea of healthy competition in a climate of expensive and often ill-conceived sponsorships. Over time however the expression has taken on much more negative overtones, now thought of as something like commercial theft. The expressions parasitic marketing and guerrilla marketing are often used as alternative terms for the same concept. Read more ambush marketing noun uncountable business US DEFINITIONS1 1 a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas. There have been several highly publicized ambush marketing campaigns. Synonyms and related words Advertising, marketing and PR ad blocker adspend advertising Featured as a BuzzWord! The expression ambush marketing was coined in the early nineties by marketing guru Jerry Welsh while working for the company American Express. Welsh’s original perception of ambush marketing was the idea of healthy competition in a climate of expensive and often ill-conceived sponsorships. Over time however the expression has taken on much more negative overtones, now thought of as something like commercial theft. The expressions parasitic marketing and guerrilla marketing are often used as alternative terms for the same concept. Read more
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