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单词 ambush marketing
释义

ambush marketing

UK

DEFINITIONS1
  1. 1
    a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money

    It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas.

    There have been several highly publicized ambush marketing campaigns.

    Synonyms and related words

    Advertising, marketing and PR

    Featured as a BuzzWord!

    The expression ambush marketing was coined in the early nineties by marketing guru Jerry Welsh while working for the company American Express. Welsh’s original perception of ambush marketing was the idea of healthy competition in a climate of expensive and often ill-conceived sponsorships. Over time however the expression has taken on much more negative overtones, now thought of as something like commercial theft. The expressions parasitic marketing and guerrilla marketing are often used as alternative terms for the same concept.

    Read more

ambush marketing

US

DEFINITIONS1
  1. 1
    a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money

    It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas.

    There have been several highly publicized ambush marketing campaigns.

    Synonyms and related words

    Advertising, marketing and PR

    Featured as a BuzzWord!

    The expression ambush marketing was coined in the early nineties by marketing guru Jerry Welsh while working for the company American Express. Welsh’s original perception of ambush marketing was the idea of healthy competition in a climate of expensive and often ill-conceived sponsorships. Over time however the expression has taken on much more negative overtones, now thought of as something like commercial theft. The expressions parasitic marketing and guerrilla marketing are often used as alternative terms for the same concept.

    Read more

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更新时间:2024/12/23 15:47:29