a technique of animation which uses moving typography (i.e. text) along with spoken text or music. It is also referred to as ‘text in motion’ or ‘moving text’.
Kinetic typography can usually be found in movie titles and credits, but you will also find incredible artistic videos done by animators.
Submitted from: United Kingdom on 05/01/2010
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The term kinetic typography dates back to the late 1950s. An early pioneer was Saul Bass, an award-winning film-maker and graphic designer who first used the technique in Alfred Hitchcock’s film North by Northwest in 1959. The film’s opening sequence featured credits that flew in from off-screen and faded out into the film itself, evoking the intrinsic energy and suspense of the movie.