a small electronic device which is taken into shops and links individual customers to advertisements and special offers based on information about their shopping habits
Some 14,000 customers tried out the plastic device, which is called a Physical Cookie.
Submitted by: Kerry on 25/08/2015
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The Physical Cookie is the brainchild of Finnish property investment company Sponda and advertising agency TBWA\\Helsinki. Launched in autumn of 2014, it attracted publicity as one way for so-called ‘bricks-and-mortar’ stores to tap into the knowledge bases so effectively exploited by online retailers.