There has been almost as much discussion on the word formation strategy underlying the new term culturomics as there has on the concept itself. Though it looks like it’s modelled on terms like economics, ergonomics, etc, the clue to its evolution is that it is in fact pronounced with a long ‘o’ vowel, as in ‘home’. Culturomics is modelled on the term genomics – the study of gene sequences within living organisms. Such gene sequences are referred to as genomes, and hence, by extension, culturomics makes reference to culturomes.