Playbourer is a portmanteau word which cleverly exploits the same initial vowel sound in the words play and labourer. It was coined in 2008 in a report published by researchers from the Institute for Development Policy and Management, Manchester University. The report gives a detailed discussion of the concept of gold farming and its economic and sociological impact, claiming that it heralds a new trend in online employment. It identifies gold farming as one of a few emerging examples in developing countries of jobs associated with digital technology which are on or just below the threshold of what should be considered legal or socially acceptable.