The word likebait is modelled on its forerunners clickbait and linkbait, the former similarly referring to content which encourages clickthroughs, the latter describing content designed specifically to entice other content providers to link to it. Another related term – sharebait – refers to a social media post which includes text, images or video, designed to get the reader to share the post on social media. All these variations on the ‘bait’ theme may also play a part in content farm, the practice of publishing large amounts of low-quality content in order to promote search engine rankings.