H. Samuel is the first UK retailer to push the mengagement ring trend as their titanium diamond band, the Tioro, goes on sale this weekend.
Submitted from: United Kingdom on 01/03/2010
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The expression mengagement ring first hit the spotlight in January 2010, when UK Jewellery firm H Samuel became the first retailer to overtly cater for the trend towards equality. Observing that over a number of years customers had often been purchasing simple gold or titanium rings for men to wear when they got engaged, the company spotted a gap in the market and went on to produce a dedicated line described as mengagement rings.