The expression slow travel was coined in 2000 by Pauline Kenny, founder of slowtrav.com, a website dedicated to promoting the concept, which in its original sense was not primarily about eco-friendly travelling, but more about taking time to value the experience of being somewhere different. The term takes inspiration from the expression slow food – the idea being that, just as slow foodies advocate savouring carefully-prepared food, slow travellers adopt a more thoughtful approach to enjoying their travels. A related concept is slow city, a city which promotes a healthy environment and locally-produced food. All three expressions tie in with what is now sometimes referred to as the Slow Movement, a cultural shift towards slowing down the pace of 21st century life.