The analogy and description of product development strategy as a scrum was first proposed in the mid-eighties by Japanese business academics Hirotaka Takeuchi and Ikujiro Nonaka. In rugby, opposing teams huddle together during a scrum to restart the game if some event has caused play to stop. By this analogy, development team members gather together each morning to review progress and essentially restart the project in the light of any problems or new requirements. Though the idea was originally applied to manufacturing, it’s nowadays used mainly in the domain of IT and specifically associated with what’s known as agile software development (or ASD for short), a methodology which anticipates the need for flexibility during the development process (if someone has an agile mind, then they’re able to think of new ideas quickly and solve problems).