The word stacking as a reference to use of multiple electronic devices first appeared in 2013 in the context of the aforementioned research undertaken by Ofcom in the UK. Also sometimes known as media stacking or screen stacking, the usage quickly gained currency both in the US and Australia amidst a flurry of commentary on how hand-held devices appeared to be creating a propensity towards media multi-tasking. The same research also drew an interesting distinction between stacking and what’s now known as media meshing or second screening, in which electronic devices are used in direct relation to what’s being watched on TV, rather than for an unconnected activity. It seems that there’s a gender divide in this respect, with men more likely to be meshers, commenting on or searching for information about what they’re watching, and women more likely to be stackers, engaging in activities which have no direct connection to what’s on the TV.