The terms twintern and twinternship first hit the spotlight in 2009, when restaurant chain Pizza Hut became one of the first companies to officially employ someone in this type of role. Pizza Hut’s first twintern was 22 year-old US marketing graduate Alexa Robinson, who was so successful in the job that she boosted Pizza Hut’s Twitter following from 3000 to 13,000 in just a few weeks, later being given the official title ‘tweetologist’ and allocated a full-time position.