The term ubersexual was coined by Marian Salzman, a US trendspotter and executive at the advertising agency J. Walter Thompson. The term features in Salzman’s new book, The Future of Men (Palgrave Macmillan, 2005), which praises a new brand of male who mixes strength and confidence with a willingness to communicate and cooperate. This, Salzman claims, lies in stark contrast to the metrosexual, whose preoccupation with appearance, while at first appealing to women, turned out to be ‘thinly veiled narcissism (= a selfish interest in your own life and problems)’.